"It's the Journey that matters most, not the destination."

For me, this quote holds true in life as well as in the way I design. It is the process and the thinking that goes into the final piece that makes it memorable and effective.

I am a brand focused designer with a very thorough design process.
My design process starts on the blank pages of my sketchbook. It's where the questions I ask, get answered, where my research notes are recorded and where my ideas evolve into problem solving solutions. My sketchbook is where I feel most comfortable and free. It's a place where no idea is too big, too little or too "out there." It's where words are abundant, sketches are random and the connections made between the two are hidden between the pages, waiting to be found. I am a designer with one hell of a passion for solving people's communication problems. I live for it, I love it and being a creative person rocks. If you appreicate the way I think, then let's talk.