 |
 |
 |
 |
 |
 |
 |
Client: Cott Beverages Inc. // Project: Office Murals // Gold Student ADDY Award 08
The Cott Mural project was one of my favorite and most rewarding projects. The designs were influenced by the open office atmosphere and the Zen garden culture at Cott. I pulled the vibrant colors from Cott's interiors and used quotes as the main idea for the murals, hoping they would inspire the employees. The final result, four hand–painted murals on different walls in Cott’s Tampa headquarters. It was a lot of hard work but well worth it. These murals were featured in Artistik Magazine, a local publication created by the students at IADT. Check out the article.
The Cott Mural project was one of my favorite and most rewarding projects. The designs were influenced by the open office atmosphere and the Zen garden culture at Cott. I pulled the vibrant colors from Cott's interiors and used quotes as the main idea for the murals, hoping they would inspire the employees. The final result, four hand–painted murals on different walls in Cott’s Tampa headquarters. It was a lot of hard work but well worth it. These murals were featured in Artistik Magazine, a local publication created by the students at IADT. Check out the article.
Organization: Ad 2 Tampa Bay // Project: ADDY After Party General Invitation and Handmade VIP Invitation
Every year Ad 2 Tampa Bay puts on the ADDY After Party and as the ADDY Chair, it was my job to create the invites for the event. The party was at Fly Bar in downtown Tampa and the theme was "Come Fly with Us." Instead of creating a traditional invite, I designed a Boarding Pass invite. I pulled colors from the Fly Bar logo and used a funky font to compliment the the organic textures and shapes in Fly Bar. For the VIP invite, I spray painted balsa wood airplanes (yep, the kind you used to play with as a kid) and created, printed and applied labels to the planes. Attached to the tail was a small card with additional information and a free drink ticket.
Every year Ad 2 Tampa Bay puts on the ADDY After Party and as the ADDY Chair, it was my job to create the invites for the event. The party was at Fly Bar in downtown Tampa and the theme was "Come Fly with Us." Instead of creating a traditional invite, I designed a Boarding Pass invite. I pulled colors from the Fly Bar logo and used a funky font to compliment the the organic textures and shapes in Fly Bar. For the VIP invite, I spray painted balsa wood airplanes (yep, the kind you used to play with as a kid) and created, printed and applied labels to the planes. Attached to the tail was a small card with additional information and a free drink ticket.
Client: Sarasota Film Festival // Project: Poster Concept // Gold Student ADDY Award 08
The goal of this project was to promote the Sarasota Film Festival in a unique way using only typography. I chose the vibrant colors to represent the festival's wide variety of films. The ten stars represent the ten-day duration of the festival. I challenged myself to create imagery using typography and I am proud of the result.
The goal of this project was to promote the Sarasota Film Festival in a unique way using only typography. I chose the vibrant colors to represent the festival's wide variety of films. The ten stars represent the ten-day duration of the festival. I challenged myself to create imagery using typography and I am proud of the result.
Client: Harley Davidson // Project: Direct Mail Membership Letter and Tear-out Card
Being part of the Harley Davidson community is something a lot of riders dream about. To make this easier and increase customer loyalty, Harley Davidson decided to create a Membership Program. This direct mail membership letter and tear-out card were developed with dynamic text fields and sent out to new bike owners with personalized messaging. The strong, bold design contains all of Harley Davidson's brand characteristics and attitude.
Being part of the Harley Davidson community is something a lot of riders dream about. To make this easier and increase customer loyalty, Harley Davidson decided to create a Membership Program. This direct mail membership letter and tear-out card were developed with dynamic text fields and sent out to new bike owners with personalized messaging. The strong, bold design contains all of Harley Davidson's brand characteristics and attitude.
Client: Eckerd College // Project: Direct Mail Postcard
Eckerd College needed a direct mail postcard to promote their 50th Annual Family Weekend event.
Original vintage photographs were used throughout the design to emphasize the college's history.
A brochure, 12-month calendar and t-shirt design were also created to support the event.
Eckerd College needed a direct mail postcard to promote their 50th Annual Family Weekend event.
Original vintage photographs were used throughout the design to emphasize the college's history.
A brochure, 12-month calendar and t-shirt design were also created to support the event.
Client: Cibo Pet Supplies // Project: Brand Identity Development // Silver Student ADDY Award 2008
Cibo, in Latin means food for pets. The challenge was to brand Cibo as a general pet supply store, using imagery and an inviting color palette. I chose to use animal shapes to visually show the range of animals Cibo Pet Supplies caters to.
Cibo, in Latin means food for pets. The challenge was to brand Cibo as a general pet supply store, using imagery and an inviting color palette. I chose to use animal shapes to visually show the range of animals Cibo Pet Supplies caters to.
Client: Kimberly Llewellyn // Project: Brand Identity Development
Kimberely is an excellent local author with a fun/sassy, yet quirky personality. She writes for a female audience and this mark visually portrays all of her characteristics. She was thrilled with the end result.
Kimberely is an excellent local author with a fun/sassy, yet quirky personality. She writes for a female audience and this mark visually portrays all of her characteristics. She was thrilled with the end result.
Client: Self–promotional // Project: Brand Identity Package // Gold Student ADDY 2008
My personal identity package speaks true to my design style and what I stand for as a designer. It is simple, clean and effective. The logo is composed of abstract shapes arranged together to form the letter "K."
My personal identity package speaks true to my design style and what I stand for as a designer. It is simple, clean and effective. The logo is composed of abstract shapes arranged together to form the letter "K."
Client: Chimera Investigative Group Inc. // Project: Brand Identity Package and Website Design
In Greek mythology, the Chimera was an animal composed of a loin's head, a goat's body and a serpent tail. I created a simplified version of this creature that is strong, confident and approachable. The versatile mark is only composed of two solid colors, and has been successfully applied to hats, polo shirts, ID badges and invoices. Launch the site.
In Greek mythology, the Chimera was an animal composed of a loin's head, a goat's body and a serpent tail. I created a simplified version of this creature that is strong, confident and approachable. The versatile mark is only composed of two solid colors, and has been successfully applied to hats, polo shirts, ID badges and invoices. Launch the site.
Client: FKQ // Project: Blog Concept
The idea behind the blog is simple, FKQ needed a way to better connect to the community and keep up with the ever-increasing demands of technology. It is be a public blog with posts ranging from industry news to FKQ's culture and latest work. It’s a place people can share thoughts and knowledge outside of the corporate walls. I kept the colors simple and bold and to emphasis the most recent post.
The idea behind the blog is simple, FKQ needed a way to better connect to the community and keep up with the ever-increasing demands of technology. It is be a public blog with posts ranging from industry news to FKQ's culture and latest work. It’s a place people can share thoughts and knowledge outside of the corporate walls. I kept the colors simple and bold and to emphasis the most recent post.
Client: Indie Film & Photography Studios // Project: Website Concept
The client was looking for a website to promote their new studio. This concept was developed around the circular shape of the logo. The unique center navigation divides the two sides, the right side of is for images and the left side for content and additional navigation.
The client was looking for a website to promote their new studio. This concept was developed around the circular shape of the logo. The unique center navigation divides the two sides, the right side of is for images and the left side for content and additional navigation.
Client: Davidoff // Project: Website Concept
Davidoff is a well-known, high-end cigar company, focused on providing a great customer experience inside the store. But, their brand lacked these characteristics online and their current site was difficult to navigate and had limited search functionality. This website concept positioned them as a more approachable and stylish brand and greatly increased the quality of the online experience. An advanced search feature was also incorporated into the design.
Davidoff is a well-known, high-end cigar company, focused on providing a great customer experience inside the store. But, their brand lacked these characteristics online and their current site was difficult to navigate and had limited search functionality. This website concept positioned them as a more approachable and stylish brand and greatly increased the quality of the online experience. An advanced search feature was also incorporated into the design.
work // thoughts // recognition // reach
© Kelli Kreighbaum, 2010. All Rights Reserved.
kk@kellikreighbaum.com
© Kelli Kreighbaum, 2010. All Rights Reserved.
kk@kellikreighbaum.com